Apr 27, 2012

Why choosing a reliable payment gateway is so crucial

If you're running an e-commerce website, you're in the right business. Online shopping is booming throughout the world; thanks to the ease and convenience it bestows upon busy people. However with demand also comes responsibility and if your site just isn't up to the test, then you can expect your profits to start plunging pretty soon.

One of the most important parts of a successful e-commerce site is its payment gateway. You've snagged the sale, you've got the customer on board and all they have to do is pay. What if the gateway fails though? What if processing a payment causes the website to freeze? It's crucial you invest in a high-quality, reliable payment solution that isn't going to let you down. The consequences of not doing so are truly dire.

Firstly, you'll likely lose that sale. There are only so many times a person can re-do the entire buying process, so once they've had to do it twice or even three times, the chances are they will head somewhere else. Even if it's only £10 you've lost, that's £10 that could have taken your profits from £49,990 mark to that all-important half-a-million milestone.

What's more, do you think this consumer is likely to come back again after one failed sale? No. So now you've lost both a sale and potentially, a long-term customer. This is a customer that not only could have come back time and time again to your site, but could have been impressed so much that they told their loved ones about it. When you look at it, a low-quality payment gateway could lose you an entire audience - that's not easy to swallow!

Taking the time to find the best payment gateway on the market really could pay off for you and as demonstrated, if you don't, the results aren't pretty. Make the investment wisely - you'll be glad you did!

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