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Showing posts from January, 2019

Impact of the Internet on market research

Market research has been around for a long time. It comes in many different forms and has been used in different ways over the years. But it is meant for one thing only. It helps increase the profitability of your marketing efforts through testing and fact-finding. Until a few years ago, this research had been done in the same basic way, but the Internet has changed many things. What has been the impact of the Internet on market research? The Internet has brought millions of people from all walks of life within reach of any marketer. By doing this, you have provided a new platform on which to test new and existing products and services. People have taken advantage of this, not only because of the speed with which they can try things, but also because of the diversity with which they can be tested. Something else was born of all this online marketing research, the affiliate marketer. It is impossible for any online business to cover all its bases. There are too many variables inv